After years of product research and development, Green People was founded in 1997. From the very beginning, strong principles meant that product performance and ethical practice were never sacrificed for profit. A close working relationship was built with product manufacturers in Europe to create the initial product range; a relationship which still exists to this day.

Green People promises to never use aggressive ingredients or synthetic chemicals such as sodium lauryl sulphate (SLS), parabens, phthalates, petrochemicals, alcohol (ethanol) or synthetic fragrances or colourants, and to never test on animals.